Location: Bangkok

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Role and Responsibility:

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• Lead team to develop brand/ product communication campaign (online/ offline) to drive increased brand awareness and purchase intention and support marketing and sales objectives

• Lead team to develop content and communication materials by working with the internal designer team as well as the appointed advertising agency

• Work closely with a team member, promote strong teamwork within a unit, cross-functional teamwork to drive business growth, and process efficiency

• Responsible for the achievement of the brand group sales, P&L targets and market share objectives through effective planning, execution, and control of approved A&P funds for the assigned brands

• Initiates, plans, and carries out research for new product/upgrade and recommend brand strategies and marketing programs to build brand equity and market shares cover both above the line & below the line marketing, promotion and activities

• Plan and execute offline and online marketing strategy

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Qualifications:

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• Bachelor's degree in Marketing/Business or any related field

• More than 10 years of marketing experience in growing brand/business, preferably in the Beauty and/or FMCG industry especially with cross-functional work experience

• Strong understanding of digital marketing and data strategies

• Inspiring leader, experienced managing and building team

• Highly analytical & numbers driven high data and analytics capability

• Strong passion in brand management and development metrics driven with a deep understanding for branding

• Product marketing expertise and the ability to contribute in strategic, operational and tactical levels

• Has excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace

• Creativity and innovation, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness.

• Experience in managing P&L responsibility in a fast-paced environment